Helix Poker CEO Lena Evans Acquires Equity Stake in Innovative Mobile App Poker Elephant
Poker Elephant is the first multi-game poker hand recording app for iOS and Android with analysis tools and professional feedback
Las Vegas, Nevada – November 1, 2019 – Poker entrepreneur Lena Evans and the poker hand tracking app Poker Elephant are joining forces to expand the popular mobile app. Evans has acquired an equity stake in Poker Elephant and will endeavor to increase awareness for the app and position various promotional and marketing partnerships.
Launched in 2018, Poker Elephant is the first multi-game poker hand recording app that helps players store, share and analyze all their poker hands (because an elephant never forgets). For an additional fee, players get professional analysis from poker pros like Jeff Madsen, a four-time WSOP bracelet winner, and Melanie Weisner, who has 30 WSOP cashes and over $875,000 in career winnings. Poker Elephant is available for iOS and Android.
Evans is a two-time World Series of Poker (WSOP) Circuit ring winner, as well as CEO of Helix Poker, a tournament organizer and marketing firm. She is also Founder of Poker League of Nations, the world’s largest women’s poker organization, and an award-winning international philanthropist.
“We are thrilled to receive the recognition and financial participation of Lena Evans,” said Elisa Fair, Poker Elephant developer and CEO. “In addition to being an impressive cash and tournament player, she is deeply connected in multiple areas of the poker industry, and considered a top marketing professional. We look forward to building our relationship and the expansion of Poker Elephant.”
“Poker Elephant is a fantastic learning tool for players of any level,” said Evans. “With the app, players can sharpen their game by reviewing hands and bets with friends and social media to get suggestions on other options for playing them. The app also offers a powerful platform for marketing and advertising. We will certainly be incorporating the app into all our marketing efforts across my various business lines.”
Helix Poker hosts numerous tournaments regularly in California, Nevada, Texas and other U.S. states, as well as internationally including Hungary and Malta. Helix Poker University provides group training taught by many recognized poker professionals, and private mentoring is available. Helix is also a robust marketing machine with targeted brand awareness and integrated product placement aimed directly at poker players during tournaments. They also provide access and opportunities for poker professionals and film and television celebrities. The company has organized many U.S. and international charity poker events to support such organizations as Prince Harry’s Sentebale, Drew Brees’s Brees Dream Foundation, Paul Walker’s Reach Out Worldwide, the Junior Seau Foundation, Marshall Faulk Foundation, March of Dimes, Leukemia & Lymphoma Society, and the YMCA.
Poker League of Nations is the world’s largest and most internationally represented women’s poker organization with over 5,600 members whose goal is to proactively increase the participation of women in open poker events worldwide. The organization is free to join and features extensive free poker content, and hosts numerous events, promotions, meet-ups and live sessions with poker pros.
About Poker Elephant
Poker Elephant is the first multi-game poker hand recording app that lets you store, share, and analyze all of your poker hands and get feedback directly from the pros. The app makes it easy to share your played hands with friends and poker groups by providing a comprehensive overview of the entire hand. With Poker Elephant, you can take notes on every action of the hand and create a detailed summary to help you remember all the relevant information you need to improve your game for future sessions. The app quickly records hands for cash games and tournaments across poker disciplines including: Texas Hold‘em, Pot Limit Omaha, Omaha hi/lo, 7-card Stud, 7-card Stud hi/lo, Razz, 2-7 triple draw, H.O.R.S.E., and more.
Poker Elephant is available for iOS and Android in the App Store and Google Play. For more information and promotional items, visit PokerElephant.com. For press inquiries, contact Ellie Fair, (801) 792-9900, Ellie@PokerElephant.com.